Sanex

Touch keeps you alive

You can live without sight, smell, hearing or taste. But you can't live without touch.

This campaign is a message from skin care brand Sanex to everyone who has forgotten how important is for a human being to touch and to be touched. Touch keeps you alive.

Account Direction: Francesca Knopp
Account supervisor: Noemí Vidal
Account executive: Julia Padullés
Head of Planning: Joanne Lee
Creative direction: Carlos de Javier
Art Direction: Jacint Cabau
Copywriting: Aleix Bou
Photography: Pep Àvila

Awards:
Bronze in Laus 2017 (Art direction for Print- Photography).
Bronze in El SOL 2017 (Production. Photography).
Bronze LUX Photography awards for Pep Àvila.
Bronze at FIAP Advertising Festival 2017.
Selected for the Club de Creativos book 2017.